This question is asked over and over again by clients who have 20+ years of experience in business under their belt. My response is with a the question: Do you still use candles and have a clock that makes a ticking noise? Most responses are: “well, yes I do.” Most people like candles and the sound of clocks because it makes them feel good - it connects us to generations that have plowed the paths ahead of us. So, do you like the smell of new pages in a book or a well done magazine? Do you like the sound that the spine makes when you open the book for the first time? How about the feel of the paper as your hand turns the pages or the nostalgia when you inherit a collection of books from a loved one? As you read through the pages, tea spots, little notes on the pages, corners that were once turned down, or find a surprise bookmark of a photo or note found among the pages, you are given an insight to the person that has read this before.
So no, I don’t think that print is dead. Besides, we aren't Star Trek yet. However, I know that advertising is transitioning because of technology. This will require anyone in business to think beyond traditional advertising methods. TV ads, print ads, print promotions combined with a website, and a few banner ads linking back to a website are just the tip of the ice-burg. If you’re not paying attention, monitoring your efforts (your ROI), tracking and justifying your spending, and thinking outside of the box, your competition will take advantage and leave you behind.